To create real change in maternal newborn health (MNH), we need advocacy that is not just passionate but strategic, focused and measurable. SMART Advocacy gives you the tools to turn your expertise and evidence into clear, achievable impact.
In this session of the Leadership Empowerment Series, advocacy expert Sarah Webb leads participants through the principles of SMART Advocacy and explores how to build consensus, identify key stakeholders, and set clear, actionable objectives that drive measurable progress in MNH. Using practical examples, learners will see how advocacy goals and objectives can be structured to influence policy, funding and visibility for critical interventions.
The module also highlights the importance of accountability in advocacy, emphasising mutual responsibility among clinicians, governments, civil society and donors to ensure that commitments translate into real-world outcomes.
Sarah's session will help participants take their advocacy efforts to the next level and actively drive meaningful change in their local context.
Introduction
Preparation requirement
Session video
Follow-up activity
Additional resources
Quiz assessment
Feedback survey
